Osol — Media Launch & Brand Creation
Conceptualized and launched nu.work, a B2B media platform positioning Osol as a thought leader in the future of workplace. From brand strategy to art direction, I built a content ecosystem that drives awareness and inbound leads.
Brand strategy, art direction, content platform creation, and go-to-market execution
Creating a media from scratch
Osol's strength lies in being a thought leader in the Workplace industry. Beyond the product, the company faced a dual challenge: becoming THE voice of the work environment while unifying the ecosystem around a common interest and breaking the codes. The solution? Create a distinct media brand that operates as a strategic "shadow mission."
Mission: Make the Workplace ecosystem known and dynamic in France & Europe. Give visibility to key decision-makers, connect industry leaders, highlight innovative projects, simplify entry for new players, and cover key events with insider perspectives.
Project Scope
- Brand identity & art direction — nu.work naming, color palette, visual system
- YouTube channel — learning expeditions, salon vlogs, interviews
- Social strategy — Instagram, LinkedIn, TikTok micro-content repurposing
- Editorial content — Blog articles, CEO newsletter, partner co-creation
Target Audiences
Content tailored to key decision-makers and ecosystem players.
DET / DSI
Industry watch & inspiration for workplace transformation projects
Startups
Content and news for emerging workplace tech players
Sales & Marketing
Key intel on projects to target in the workplace ecosystem
Strategic Objectives
Clear goals driving the media platform's development and growth.
Create Authority Brand
Build a distinct media brand separate from Osol's product image, establishing editorial credibility in the workplace space.
International Presence
Strengthen Osol's visibility across France and Europe through thought leadership content and event coverage.
Partner Monetization
Enable partnerships with value chain players (AMO, architects, furniture makers, tech startups) for visibility and revenue.
Lead Generation
Generate qualified MQL traffic to Osol site through content, newsletter subscriptions, and lead magnets (100-110 leads/month target).
Building nu.work
A distinct media brand that connects to Osol while standing on its own.
Competitive Inspiration
Colorimetric and structural inspiration from leading digital media brands in the workplace ecosystem.
Color Palette Evolution
Re-worked Osol's palette by replacing the iconic blue with black/grey tones widely used by digital media, while keeping the signature green and yellow as accent colors.
Typography System
Kept Osol's title font to create brand recognition while establishing a distinct editorial voice.
Logo Design
A clean, modern logotype with the signature green dot as accent.
Visual System
A cohesive design language across all touchpoints.
Moodboard
Modern workplace aesthetics meeting digital media energy.
Content-First Platform Design
A media hub designed for engagement, discoverability, and lead generation through newsletter subscriptions.
Toute l'actualité workplace centralisée.
Bureaux d'exception, secrets des salons, événements, interviews. Le média qui décrypte le futur du travail pour toi.
la vidéo verticale
Content Pillars
Four strategic content pillars aligned with audience interests and business goals.
Voyage en bureau inconnu
Learning expeditions to exceptional offices — Ledger, Sanofi, and more "bureaux fous"
J'irai travailler chez vous
A day with industry leaders — immersive content following decision-makers
Salons & Events
The Next Workplace, IT Partners, ISE Barcelona — insider coverage and networking
Interviews & Partner Voices
Podcast guests, CEO spotlights, and ecosystem partner features
Media Strategy
A symbiotic model connecting brand awareness to lead generation.
Brand Symbiosis
1:5+ Content Repurposing
Q1 2025 Calendar
Trimestrial content roadmap across all platforms.
The Workplace Bootcamp Experience
An exclusive multi-day retreat bringing together key decision-makers from CAC40 and large enterprises at a unique Airbnb location. Combines networking, workshops, keynotes, and content creation.
Key Results
Brand Established
Created a distinct media brand with its own identity while maintaining connection to Osol's values.
Visibility Surge
+180% increase in brand visibility through content distribution and thought leadership positioning.
Lead Generation
3x increase in inbound leads through newsletter subscriptions and content engagement.
Content Ecosystem
Built a multi-format content platform: articles, videos, podcasts, interviews, and event coverage.
Skills Mobilized
Need help launching your media platform?
From brand strategy to content execution, I help B2B companies build thought leadership through media.